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Before completing this assignment, please carefully review these instructions, the marketing plan worksheet, and the sample marketing plan. NOTE: The maximum length for this section of the plan (not including cover page, company background, etc. is seven single-spaced pages). This assignment should include the following sections: 1. Boeing Company Background (revised as needed from the Marketing Plan Topic Assignment). This should focus on Boeing’s business opportunities in the Middle East. 2. Situational Analysis (see the Marketing Plan Worksheet and the Sample Marketing Plan). 3. SWOT Analysis (see the Marketing Plan Worksheet and the Sample Marketing Plan). All written assignments should be neatly typed, well organized, visually appealing, legible, and free of all errors in grammar and spelling. Your submission will be graded using the written assignment rubric and checked for academic dishonesty using a tool called SafeAssign.


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