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c) Internal Analysis: Analyze internal strengths and weaknesses (e.g., resources – financial and non-financial, tangible and intangible).- Financial analysis of the firm to evaluate its performance (revenue growth, costs, profits, return on capital, and others) Use actual financial data over time (5 years) to analyze performance.- Identification of internal strengths and weaknesses by analyzing the firm from the resource- based view (i.e., resources, capabilities, priorities/values).- Assessment of the competitive advantages using VRIO model and/or the Company Diamond Tool suggested in the textbook. You should clearly identify competitive advantages of the firm.The subject include 3.1The Value Chain3.2CompetitiveAdvantagesVRIO3.3TheCompanyDiamond3.4KeyCompetitiorsa) Analysis must be based on text contents – chapters 1 through 5. Not all chapter points may be addressable for every industry & company. Cover chapter concepts as appropriate.b) The Presentation should have a very high fact, data and supporting illustrations content. Use these facts, data and illustrations to make and support your points. Use Excel spread sheets or Word tables liberally to present findings & analysis. Every chart should have a purpose and a point to make. Don’t just show data without analysis – draw conclusions from your data. Think WHAT, WHY or HOW … for most slides.c) Complete the “Slide Notes” for all slides. The notes should include: i) the purpose & objective of the slide, ii) an explanation of key points that you want to make, iii) your conclusions, iv) each website hyperlink if any.

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