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For Daisy Arabella Only
APA Format
Citation within paper
2-3 page
Due Tues 5/9/2017 by 8p.m.
Case Study
You work for a marketing department in a hospital within a suburban location of a large metropolitan area. Though it neighbors million-dollar homes the hospitals mission includes providing care to underserved and indigent populations in the area.
A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital you agree to meet with the physician. During the meeting the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice and she plans to charge from $300 to $1000 per month depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however the number makes for easier calculations.)
The patients who join the concierge practice will receive access to the physicians services 24 hours a day 7 days a week at an office located near the hospital. Families will receive preventive care services and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care day surgeries rehabilitation and in-patient care. The physician also plans to use nutritionists and the hospitals fitness center facilities.


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