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Instructions for Brand Management Assignment
Brand Management Scenario: You work for an advertising firm that has been hired to develop an overall marketing and branding strategy (plan) that will ensure the successful launch, and then growth of the co-op should the VCs elect to invest their capital in this venture.
1. Produce a plan to promote a firm’s brand.
2. Create an advertising and promotion strategy that employs an appropriate mix of message objectives and methods.
3. Analyze qualitative and quantitative data to better understand consumer preferences and purchasing trends.
Additional Information
To aid you in successfully completing this assignment, you might consider using scholarly and credible sources to lookup topics related to branding, advertising, and promotion management; target marketing; digital marketing platforms; and the principles of Internet marketing.
Additionally, you may want to consider topics associated with the strategic importance of brand and its’ management; representation import of branding to consumers; activities involved in managing an advertising campaign; and marketing analytics.
Support the initial posting with at least 3 references of credible or peer-reviewed sources. The in-text citations and the list of references should be consistent with the APA writing style (7th ed.).
Note: Read the full Brand Management Scenario that will be in the form of an attachment


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