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Instructions
BMGT 364 Project 2 (Week 4) – Organizational Culture and Structure
Project 2 is due at the end of week 4 by Tuesday at 11:59 p.m. eastern time.
Purpose 
In this project, you will view a video and discuss the organizational culture and organizational structure of the assigned organization.   
Outcome Met by Completing This Assignment
organize human, physical, and financial resources for the effective and efficient attainment of organizational goals
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced using 12-point font.  The final product will be 4-5 pages in length, excluding the title page and reference page.  Write clearly and concisely. 
Provide a title page with a title, your name, course and section number and the instructor’s name.
Instructions: 
You have been hired as an associate for a software company, Dysfunctional Software. Dysfunctional Software offers support solutions to a wide-range of software issues and business needs. Dysfunctional’s client list exceeds 500 businesses in the United States.  The company has recently started to experience significant and rapid growth. As a result of the recent growth, Dysfunctional Software will need to hire many new associate positions. 
Your manager, Harry Harried, has asked you to help create a recruiting video for Dysfunctional Software that will entice potential new employees to work there. He wants to portray Dysfunctional as a company that has a deep commitment to its employees, a positive corporate culture, employees who embrace the company’s core values and enjoy coming to work. As background for the task of developing the video, Mr. Harried provides you with a recruiting video for Zendesk. Mr. Harried believes that Zendesk  is an exceptional company in terms of its of approach to employees, its hiring practices, its organizational culture and its organizational structure.   
You are requested to view the video on Zendesk:    https://youtu.be/l0uaSU6IVN4.   (You may need to right click on the link and open in a new window.) You are also required by Mr. Harried to read the material that he has assigned for you to read (i.e., that is your course material for this project).  
After you view the video read the assigned project material, you are to write a report to Mr. Harried that covers the information requested below. For the report you are use only the Zendesk video and course materials.  If additional sources are used, the information ascertained from them will not be included in the grading.  
Use the following headings and instructions to complete the project:
Introduction
Write an Introduction paragraph.  The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.  The introduction is often written after the paper is completed.
Organizational Culture 
Discuss the seven dimensions of organizational culture.
Describe Zendesk’s organizational culture by presenting examples for each of the seven dimensions of culture Your description of Zendesk’s organization culture is accomplished by extracting facts from the video and matching those facts with the appropriate dimension descriptor. You must provide support, justification, and where appropriate, in-text citation, for the video facts matched with the dimension descriptors. 
Competitive Advantage 
Discuss how Zendesk uses its corporate culture to create a competitive advantage.  Make sure to provide examples supported by your analysis, as drawn from the video information and the course materials.
Organizational Structure 
Identify and discuss Zendesk’s organizational structure, as depicted in the video. Based on your examples ascertained from the video, use the course material to elaborate on your examples to fully explain the various types and aspects of organizational structure that you have selected from the video to analyze.  
Conclusion
Create a concluding paragraph. The conclusion paragraph highlights the major findings covered in the paper. 
References    


https://learn.umgc.edu/d2l/le/content/536290/viewContent/19476994/View

Review the Paper 
Read the paper to ensure all required elements are present.
The following are specific requirements that you will follow.  Use the checklist to mark off that you have followed each specific requirement.  
Specific Project Requirements:  
Proofread your paper. Ensure your topic heading match those above. 
Read and use the grading rubric while completing the report to ensure all requirements are met that will lead to the highest possible grade. 
Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person. 
Contractions are not used in business writing, so do not use them.  
Paraphrase and do not use direct quotations.  Paraphrase means you do not use more than four consecutive words from a source document.  Removing quotation marks and citing is inappropriate.  Instead put a passage from a source document into your own words and attribute the passage to the source document.  There should be no passages with quotation marks.  Using more than four consecutive words from a source document would require direct quotation marks.  Changing words from a passage does not exclude the passage from having quotation marks.     
You are expected to use the provided weekly course materials to develop the analysis and support the reasoning.   There should be a robust use of the course material.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa.  Changing words from a passage does not exclude the passage from having quotation marks.   
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
You may not use books in completing this problem set unless part of the course material.  Also, do not use a dictionary, Wikipedia or Investopedia or similar sources.
Provide the page or paragraph number in every in-text citation presented.  Since the eBook does not have page numbers, include the chapter title and topic heading.  If using a video, provide the minutes and second of the cited material.
Equivalent to an A:
Introduction:  4 points / Writes an introduction that captures the reader’s attention, gives context to the paper, and builds to the thesis (in the last sentence of the introduction) that defines all of the main points to be discussed in the paper.  (3.6 – 4)
Discuss seven dimensions of organizational culture: 6 points  / Uses the course materials to thoroughly and correctly discuss the seven dimensions of organizational culture. (5.4 – 6)
Describe what ZenDesk’s organizational culture look like by presenting examples for each dimension descriptor: 22 points/  Uses the course materials, video facts to provide at least one example for each OC dimension descriptor to thoroughly and correctly describe ZenDesk’s organizational culture. Shows strong connections between examples and course materials. (only course materials and video used). (19.8 – 22)
Discuss how ZenDesk uses its corporate culture to create a competitive advantage: 20 points/  Thoroughly and correctly discusses how ZenDesk uses its corporate culture to create a competitive advantage using the course materials and information from the video (No external sources used). (18 – 20)
Identify and discuss ZenDesk’s organizational structure from what you see in the video and use the course materials to support your description of the structure. Make sure to use examples from the video. Do not use external source materials.: 20 points/  Uses the course materials and the video facts and two examples from the video to thoroughly and correctly identify and discuss ZenDesk’s organizational structure (No external sources used). (18 – 20)
Conclusion: 3 points/  In a clear and concise manner, comprehensively concludes the paper by restating/ summarizing the main findings covered in the paper and reflects on the importance of the arguments made.  (2.7 – 3)
Attention to Instructions: 10 points/ The paper contains all major assignment tasks.  The paper also includes completion of all required elements (Word or rtf file, third person writing, paraphrasing, no more than four consecutive words from source, no contractions, page/paragraph numbers/Chapter Titles). (9 – 10)
Writing Mechanics: 10 points/  Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No jargon used. Few writing errors noted. (9 – 10)
APA Style (7th ed.): 5 points/  Excellent use APA style, few usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized. (4.5 – 5)

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