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Managed by Q: A service Start-up Company:
In July 2015, Managed by Q co-founder and CEO Dan Teran was trying to decide how best to grow the 15-month old on-demand office cleaning and maintenance company. As Teran saw it, Q, which differentiated itself from the competition by leveraging people and technology, could grow by acquiring customers in its existing markets of New York, Chicago, and San Francisco; expanding into new markets; or, diversifying the range of services it offered in the office management space. No matter which path Q chose, Teran was committed to protecting the company’s unique business model and culture.
To demonstrate how a start-up can disrupt an established industry known for mediocre service and bad jobs with a good jobs strategy—a human-centered operations strategy that combines investment in frontline employees with carefully made operational choices and strong commitment to values; provide an opportunity to discuss growth in the context of a young business that has a human-centered operations strategy; and, highlight the importance of aligning investors and their expectations with a business that has a human-centered operations strategy.
Carefully read the case attached to this Summative Assessment – 2 and write a report on ‘Managed by Q’ Operations Management approach with the aim of answering the following question:
Should Managed by Q focus on acquiring more customers in its existing markets and increasing revenue from each customer by offering more services? Or should it keep expanding into new markets based on its strengths and weaknesses and the market condition?
6.2 Individual Case Study Report: 6.2.1 Submission Instruction:
Carefully read the attached case of the startup Managed by Q company and evaluate the importance of human-centered operations strategy in the service industry.
6.2.2 Report Contents: Not limited to the following
6.2.3Critically appraise the business strategy adopted by Managed by Q and its differentiation approach.
6.2.4 Critically assess the importance of human-centred approach in the service industry: • Appraise the competitive advantage gained by private companies.
• Highlight the importance of human-centred organizations in the public sector.
6.2.5 Synthesize your findings in terms of recommending a way forward:
• Appraise the two options available to Managed by Q in terms of consolidating the existing market or expanding to new ones.
.3 Write a Case Study report: critically evaluate your above findings
1. 6.3.1 Introduction: Situation Analysis, aim & objectives
2. 6.3.2 Appraise your reviews / analysis on human-centred operations management.
3. 6.3.3 Critically evaluate your findings: its impact to organization productivity and strategies
4. 6.3.4 Critically appraise your recommendation on how organization/s within United Arab Emirates
can adopt and benefit from your findings
5. 6.3.5 Report conclusion


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