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Must research two business with different types of ownership and liability. These will be Cadbury for the PLC and water aid for a the not-for-profit business. You will have to gather comprehensive research evidence for each business.
Your research should include:
• Features of the business to include ownership and liability, purpose, sector, scope of activities and size
• organisational structure and functional areas
• the business mission, vision and values, aims and objectives
• the relationship with internal and external stakeholders, to include how it communicates with these stakeholders and the influence they have on the business
• possible reasons for success.
Using this research, prepare a report that investigates and assesses the
reasons for the success of these two businesses.
The report will evaluate how each organisation’s features, and the relationship and communications with internal and external stakeholders, supports and enables the business in achieving its aims and objectives and in being successful.
The report will have a clear conclusion that is fully justified by well- balanced, developed arguments, and is supported by good use of research evidence.


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