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Read the video case in PDF attached on pages 21- 23. Watch Chobani case vide https://www.viddler.com/embed/c48381cd/?f=1&autopl… Chobanis Ad Campaigns https://www.fastcompany.com/3007540/how-chobani-sq… https://www.thestreet.com/investing/how-chobani-pl… https://www.foodnavigator-usa.com/Article/2015/05/… https://www.brandchannel.com/2015/05/04/5-question… Two of the largest dairy companies, Borden and Dean Foods, have just filed for Chapter 11 bankruptcy. This is a concern for Chobani. Based on the information provided, the unit’s concepts and term, and your research, put yourself in the position of a marketing consultant brought in to the company to critically examine the campaign’s ability to meet its’ objectives, and then formulate a set of well-developed and supported recommendations related to the company’s senior leadership team. Focus on: 1: Analyze the marketing process and identify the diverse factors that influence marketing actions. 2: Analyze how organizations build strong customer relationships and customer value through marketing The recommendation should be logically presented, well-supported, and thoroughly vetted. Consider narrowing your search focus to find INDUSTRY REPORTS by using the research terms: “trends in the dairy industry” and “trends in the yogurt dairy industry”.
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