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Requirements from Professor:Watch an 8-min video of ” Marshall McLuhan’s theory of the global village” on CBC Archives. (
Next, Read McLuhan’s most famous aphorism “the medium is the message”
Write an essay on your thoughts about McLuhan’s idea. (a minimum of 400 WORDS) Extension: write any other significant or critical notions/topics to discuss.
Reflect: Use one form of mass media such as newspapers, social networks, internet, television, music radio, news, and talk radio, etc as an example to respond to the following questions:
What is the “message” of this medium (not its content)
How, if at all, has this form of media contributed to the “re-tribalization” of our society? Of the world?


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