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There are two surveys to be described (one was survey for companies and another survey was for regular users of TikTok). According to these surveys advertising on TikTok should be described with focus on international business and cultural differences. The survey was conducted in the western European countries and should be compared to advertising in China on Douyin. The point is to give the marketers/businesses the insight into tiktok’s best way of advertising because it’s new feature.


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