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This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a few related questions. – Visit each pizza site , identify your location (zip 62225), and simulate an order : Pizza Hut, Dominos, Little Caesars, California Pizza Kitchen, Papa Johns – Price out a medium pepperoni pizza, proceed to payment stage – observing the selling process. Record your pizza choice and final price (minus tax) – DO NOT PURCHASE. – Include a brief description of the 3 pricing strategies, from least to most expensive strategy. – Classify the 5 brands into 3 pricing strategies: penetration, neutral, and skim. Include the kind of pizza you priced out, your recorded prices and other pertinent notes. – Answer: 1)Did your perception of these chains pricing strategies change based on this exercise? How? 2)For you, which of these chains represents the greatest value and why? Explain how each of the 4 Ps of the marketing mix contributes to your answer? 3)Suggest two sales promotion strategies to attract more sales, for the brand that has greatest value for you, which two would you suggest? 4)Name the promotional pricing strategy and explain why this is the best fit for the brand you picked. Requirements: .doc file


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