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Your task in this assignment is to compose an analytical case study about a specific strategic decision made by a particular organisation. The objective is to describe the decision and explain why it was made. The conclusions to your case study should contain an outline of key factors that contributed to that specific decision. It is imperative that you use a variety of appropriate theoretical perspectives to formulate your analysis. You also must conduct careful research into organisation’s activities and the internal and external environment of the organisation that may have shaped its decision. You must provide references to all your sources.
As you are expected to provide a detailed analysis of a company’s strategic decision-making process, you should select a company with sufficient information about its activities available to the public. The most natural choice is a large multinational or a major domestic organization. The organisation does not have to be a commercial one. You can also select a public sector or a civil society organisation such as a government agency, educational institution, or an NGO. You must also focus your report on a specific strategic decision made by this organization. This should be a decision made at a specific point in time. Examples of possible decisions include but are not limited to: -A decision to launch a particular product/service line. -A decision to move into a particular new market. -A decision to form a strategic alliance with another organisation. -A decision to sell off part of operations. -A decision to initiate a specific CSR/sustainability programme or form a partnership with an NGO. -A decision to allow/supress union activity. -A decision to undertake specific activities in the area of equality and diversity. The decision you write about has to be specific. For example, writing about ‘Company A deciding to institute gender quotas at the corporate board level in year X’ is appropriately specific. Writing about ‘Company A’s quality and diversity policy’ is not as it is too general. -You must use the APA or Harvard reference style and include both in-text citations and a list of references.

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